It all began in 2016, in the heart of Jamaica with just an iron and heat transfer paper. Our visionary founder, Chante’ Bacchas started her ‘creatif journey’ by designing and applying graphics to t-shirts and hats, mastering the craft to ensure both visual impact and durability. What began as a hobby without a clear vision evolved when people began noticing and wanting to buy my designs. Despite facing significant challenges during the COVID-19 pandemic, I persevered and rebranded my business to reflect my personal values. Through soul-searching to discover my true identity, I aligned my passion for living with intention and purpose with my brand. Now, as a creative myself, I tap into the creative community, offering limited-edition luxury streetwear that celebrates individuality. To further enhance exclusivity, I also create custom designs for personal expression. Beyond fashion, my brand is dedicated to helping others feel better about themselves, reflecting my commitment to uplifting others through encouragement and guiding them on how to program their subconscious mind to foster positivity and personal growth. My designs incorporate a mix of motivational elements and wordplay that support this journey, making each piece a purposeful representation of one’s personal evolution and aspiration to live their best life.